With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel, such as tank tops, are designed by incorporating performance and sports inspiration into their products.
The Brand Story of PUMA
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
PUMA Sports Apparel and Equipment
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from tank tops to running shoes. Even when you are not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.
Paving The Way For A Greener Earth
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
PUMA: Culture of Firsts
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.