As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — be it football, running and training, golf, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
The History of PUMA
In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” puma sneakers in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.

PUMA Sports
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.
Paving The Way For A Greener Earth
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
PUMA Innovation
PUMA understands the importance of puma sneakers creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, there is five ethos that drives innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
PUMA #Reform
PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.