PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear and footwear for various sports, including football, motorsport, and golf. Legging pants are also one of their products.
The History of PUMA
In Germany, the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) was established in 1919. The majority of German athletes wore Dassler spikes during the 1928 Olympic Summer Games in Amsterdam, which marked the brand’s global breakthrough. “PUMA” was formally filed with the German Patent and Trademark Office in 1948.
Level Up On The Playing Field
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
PUMA’s Sustainability Efforts
Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.
PUMA: Culture of Firsts
PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Turning Intent Into Action
Criminal justice systems are skewed as a result of racial and social inequities; as a result, PUMA supports groups like the ACLU and REFORM Alliance who fight for systemic changes. PUMA is firmly opposed to all types of social injustice, prejudice, and inequality and works to promote worthwhile activities that contribute to a more just society.